Chris Baillie
CEO/Founder, admoogle
admoogle ("advertising movie on Google") is a digital media company that specialises in creating the much talked about "next generation" of Google AdWords advertising.
The new AdWords format includes 3D CGI motion graphics, video and synced stereo sound.
"AdWords Video Extensions" as they are to be known are soon to become a fully released advertising format on The Google Search Network, to enhance and run alongside your traditional "text" based AdWords advertising campaigns.
See example here:
http://www.google.com/ads/innovations/videoexte...
These "Rich Media" ads. are seven times more effective at generating brand awareness for a business than static display, or text based AdWords as confirmed by DoubleClick Inc. in June 2009 after analyzing over 4000 ad. campaigns (across The Google Content Network).
http://www.doubleclick.com/insi/pdfs/The_Brand_...
admoogle has completely stripped the production costs normally associated with creative rich media content production as all proofing and delivery to the client is done entirely online to ensure that no unnecessary costs are passed on wherever the client is located around the World.
http://www.admoogle.tv/mechanical.htm
When the client is happy with the final proof, admoogle supply them with one or more "Google ready" (.mov) rich media file(s) for upload to play alongside their existing AdWords "text ads."
You can read about admoogle in the two best-sellers:
"Google AdWords That Work: 7 Secrets.." and
"Grow Your Business With Google AdWords"
http://www.amazon.co.uk/s/ref=nb_sb_noss?url=se...
2007 - 2009Chris Baillie - Professional Experience:
Before launching admoogle in 2008, Chris developed the pilot for The Deutsche Bank TV Network in London in 2007.
Chris moved out to Dubai in 2005 having conceived and presented the concept of a commercially viable tv media channel exclusively for the World's largest shopping mall and World's tallest tower, Emaar Properties Dubai Mall and Burj Dubai.
Prior to this he spent 15 years in sales and marketing with United Business Media, Pinewood Studios based Avid Technology and Einstein Television plc.
Chris specialises in the use of audio visual broadcast software: Adobe After Effects CS3, Adobe Flash, Carrara Pro 6 3D and Steinberg Cubase.
