Charlotte Mahieu
Junior Brand Manager, Nutricia - Danone Medical Nutrition
Business school graduate,major in marketing of Consumer Goods.
International profile: Worked 1 year in Boston (USA) and 6 months in Brussels (Belgium), studied in Paris (France) and Milan (Italy). Fluent in English and Italian, B1 European level in German and Dutch
126 contactsProject Manager Global Social Venture Competition, Institute for Social Enterprise & Innovation (IIES)
The Global Social Venture Competition is an international Business Plan contest organized by Berkeley (CA)
• Detected venture projects with strong social or environmental impact
• Selected experts in social entrepreneurship to coach young entrepreneurs during the competition
• Communicated and developed partnerships in order to raise the notoriety of the GSVC in EMEA region
• Organized the European finals in partnership with London Business School (> 150 people attended)
Responsible for brands s.a Marston's Pedigree & Hobgoblin and St Peter’s Gluten-Free Beer
- Participated to launching of new products: market study, communication plan, packaging & POS design…
- Managed development and execution of below-the-line communication
- Managed development of low complexity brand NPD: flavour extensions/ pack design changes etc.
- Upgraded and maintained company website.
- Organized participation and represented the company at trade shows and festivals such as the Fancy Food Show, North America’s Largest Specialty Food & Beverage Event
• Maybelline NY World Wide Meeting 2007- 300 L’Oreal top managers present – budget 100K€
• Garnier Ambre Solaire Sun Tour 2007 - 2-month sun care campaign in 6 European countries
• Upgraded and redesigned company website in coordination with web agency