Céline Rosso

Responsible for a £17 million GIV product portfolio across 75 product lines and 5 sub-brands. Overall budget of £1.6million.


> Main projects in 2008/2009:

- Dulux Colour mixing brand re-launch - “Tailor Made Colour”:

Coordinated the design, manufacturing and roll-out of a new in-store POS display across 16,000 DIY stores in the UK and Republic of Ireland. Budget £1 million.
Designed and launched a new Colour guide to help consumers through Product and Colour choice. Distibution of 1 million copies per year. Budget £250K.

- VOC 2010 project

Coordinated the launch of 8 new products lines to comply with the new solvent-level legislation enforced in 2010. Budget: £80K.

- Colour Mixing academy

Designed a training pack for store staff on Colour scheming to help consumers through their purchase decision
Coordinated their distribution and the training of store staff across 300 stores.Budget £10K.


> Training:

- 4 module “Advance Marketing Academy” course (Consumer segmentation, Insights, Idea generation and Activation)
- Advanced Project Management training
- Procurement training – Managing Suppliers
- Colour Scheming training

> New Product Development

- Launched Dulux Roll & Go Feb 2007
Developed an All-in-one paint pack with Packaging & external Design agency
Identified & investigated packaging issue during trials. Supported Supply Chain in recovery and correction of stock for launch in time.

- Developed a unique performance product for Bathrooms
Collaborated with external microbiological laboratory to develop product upgrade with measurable performance attributes.
Supported Marketing in developing new claim with unique selling point

- Developed 2 new Aesthetics ranges
Fully developed 7 new in-factory tinting bases
Effectively coordinated Colour matching activity for 33 new colours to ensure delivery within project timelines and according to Marketing specifications.


> Commercial & Production support

- Developed a new cost-effective one-coat paint
Acquired expertise in using Design of Experiments software to optimise product performance at a reduced cost. Cost saving achieved £270k p.a.
Supported Marketing in relaunch of product with new claim to fit overall Brand strategy.

- Implemented a cost-effective latex across a range of Retail & Trade products
Coordinated lab testing, Technical service evaluation and production trials to drive full implementation by the end of 2007. Cost-saving circa £400k p.a.

> Cross-functional Innovation Project (3 months secondment)

Market Research, Insights, Concept Development, Technical & Commercial feasibility study, Presentation of 3 £10M concepts to the UK Management Team.

> People management: 1 lab technician, 1 student

International Technology Innovation Group

> New Product Development

- Developed a stain-resistant paint for the US market
Demonstrated key attributes to Technical & Marketing community at Paints Innovation board meeting.

- Developed a minimal-mess paint solution
Identified & investigated parallel market technologies
Supported Marketing in evaluating and developing concept (consumer trials)

> European Graduate Development Programme

- Business Understanding, Finance course, People & Teams course
- Project Management course
- Project ‘’The Apprentice’’, 3 months cross-functional Innovation Project

Orleans (France)
Make-up formulation laboratory

> Study of the chemical and sensorial properties of film-former polymers in Cosmetic Formulations

Rochester (U.S.A)
Imaging Materials laboratory

> Formulation of polystyrene-encapsulated couplers for biomedical imaging applications.

Braine-l'Alleud (Belgium)
Galenics Laboratory

> Study of the physico-chemical properties of various powders used as capsule-filling excipients.

Montpellier (France)

> Synthesis of organic compounds for pharmaceuticals applications.