Céline Rosso

Global Marketing team

Responsible for two Fine Art brands, Winsor & Newton and Conté à Paris, globally.

Brand Marketing budget of £450K and £100K respectively. Interface with R&D, local Sales & Marketing teams, Supply Chain (Purchasing, factories in France & China), Legal, Finance, Design agencies.

www.winsornewton.com
www.conteaparis.com

KEY ACHIEVEMENTS:

New Product development

Winsor & Newton "Artists' Oilbar"
Worked with R&D and manufacturing (China) to launch 50 colours in a new improved formulation. Developed new packaging, POS and collateral to support in-store. Worked closely with the Digital Marketing team to support via website & Social Media.

Winsor & Newton Oils, Mediums, Varnishes & Solvents
Coordinated the relaunch of the range with a new impactful packaging, liaising with Supply Chain in the UK and France. Developed innovative POS to support in store. Worked closely with the Digital Marketing team to develop an online application to help consumers find the right product. Social Media support (Facebook, YouTube).

Portfolio management

Canvas range rationalisation
Worked with Commercial & Supply China teams in the UK and China to make the ColArt canvas portfolio more competitive, and provide stronger consumer offering across brands.

Responsible for Dulux’s premium Paint brand, Tailor Made Colour, in the UK & Ireland.

Brand Marketing budget of £800K. New Product Development. Interface with R&D, Sales, Finance, Supply Chain, Legal, Design agencies.

KEY ACHIEVEMENTS :

Point of Sale Development - "Tailor Made Colour"
Coordinated the relaunch of Dulux Colour Mixing brand, including the design, manufacturing and roll-out of a new in-store POS display across 16,000 DIY stores.

Consumer support material.
Designed and launched a new colour guide to help consumers through product and colour choice at the POS. Distribution 1 million copies per annum.

Product compliance.
Coordinated the launch of 8 new Decorative paint products lines to comply with the 2010 solvent legislation whilst rationalising the range.

Staff training.
Worked with Design experts and Sales forces to design a Colour Scheming Training Pack for store staff to help shoppers and drive sales of mixed paint. Coordinated their distribution and the training of store staff across 300 top selling stores.

New Product Development. Commercial & Production support. Legislation compliance.

KEY ACHIEVEMENTS:

New product development.
Dulux "Roll & Go" - Developed an all-in-one paint pack along with Packaging & Design agency.
Dulux "Bathroom +" - Collaborated with microbiological laboratory to develop an anti-mould bathroom paint. Supported Marketing in developing a new claim with a unique selling point.

Commercial & Production support.
Developed a cost-effective upgrade for Dulux "Once" paint (cost saving £270k p.a.)
Implemented a cost-effective latex across a range of circa 100 products. Coordinated lab testing, practical evaluation and production trials (cost-saving circa £400k p.a.)

International Technology Innovation Group. New Product Development. European Graduate Development Programme.

KEY ACHIEVEMENTS :

Developed a stain-resistant paint for the US market
Demonstrated key attributes to Technical & Marketing community at Paints Innovation board meeting.

Developed a minimal-mess paint solution
Identified & investigated parallel market technologies
Supported Marketing in evaluating and developing concept (consumer trials)

Orleans (France)
Make-up formulation laboratory

> Study of the chemical and sensorial properties of film-former polymers in Cosmetic Formulations

Rochester (U.S.A)
Imaging Materials laboratory

> Formulation of polystyrene-encapsulated couplers for biomedical imaging applications.

Braine-l'Alleud (Belgium)
Galenics Laboratory

> Study of the physico-chemical properties of various powders used as capsule-filling excipients.

Montpellier (France)

> Synthesis of organic compounds for pharmaceuticals applications.