Céline Duchesne
Marketing and Events Coordinator, Marin Software
2010 - 2011World Leaders in Automotive finishes, 40.000 employees worldwide
- Communication and Marketing project: Management and co-ordination of communication packages across Europe to support local Product launches - including liaising with Creative Agencies, Product Managers and the Technical Teams to deliver Marketing Literature
- Website Project: Co-ordination and support of the project to deliver 4 multilingual websites including analysis and recommendations; project plan; generate content and general day-to-day management/reporting to build a stronger web presence and acquire new customers
- Product management: Management of the product portfolio: Equipment
Achievements and results:
- Launched communication packages including flyers, technical posters, brochures, sales presenters to support the local commercial teams with their objectives across Europe
- Positioned the Company as a sustainable player in all markets in producing the environmental argument for influencers and sales people and presenting to Global communication community
- Launched a product catalogue with 50 references to develop the market share on an emerging market
- Audited the branded website and 7 of its competitors to make recommendations to the Marketing team for the web project
2008 - 2009New restaurant concept where you dine in the dark, 5 restaurants: France, Barcelona, Moscow, New York
- PR: Management of media relations with the Press, TV and radio including; Press review
- Event management: Organisation of Business-to-Customers events
- Customer service: Management of customer service
Achievements and results:
- Successfully co-ordinated events reinforcing clients’ relationships, and communicating a good Company image
- Excellent integration within the team
- Representative of the restaurant at the Franco-British Business Awards organised by The French Chamber of Commerce in Great Britain
2007 - 2008Europe's leading Conference Resort: 1.000 events per year
- PR: Creation and management of the European press database to have relevant contacts for events and communication project
- Press review: Management of the monthly press review by researching articles about the brand and competitors in magazines
- Quality audits: Support of the quality manager on internal and external surveys to improve the quality of the resort offer
2006 - 2007Catering company and meal tray delivery
- Benchmark: Market surveys and competitive benchmarking for the sales team: identification of actors, competitors and positioning
- Trend survey: Creation of the ‘Trend Book’ presenting the latest fashion trends to inspire the future Collections
- Marketing campaign: Press and telephone campaigns