Celine Cabrolier

• Development and project management of sales and for a portfolio of journals, e-journals and online resources (Taylor & Francis Group)
• Development, implementation and execution of business development strategies and plans in assigned territories
• License Negotiation (corporate, governmental and institutional)

• Development and project management of sales and marketing for a portfolio of journals, e-journals, books, e-books and online resources
• Management and development of existing relationships with agents, sales representatives and customers (institutional segment) in defined territories in order to drive up sales and maximise exposure
• Active business development in these territories
• Negotiation with agents, consortia and customers
• Communication and management of relationships with key stakeholders
• Strategic marketing and communication planning and budget management for this portfolio, new acquisitions and new projects development
• Active participation in projects which deliver the strategy and objectives of the organisation

• Provide support to three Marketing Managers with all aspects of marketing to promote OUP’s Social Science books (Policing and Politics, Economics and Finance) including: elaborating marketing plans, implementation of email and direct mail campaigns, managing the review copy process, drafting press releases, designing and producing promotional materials in liaison with authors and Marketing Managers
• Management of the dedicated web pages on the website, creation of e-campaigns and new web-based promotion pages
• Exhibition organisation and attendance