CEO and FounderLondon Macadam LtdCEO and Founder Edit London Macadam Média group
Marketing and Advertising industry
November 2002 – Present (8 years 7 months)
London Macadam magazine, French Londoners Number 1 lifestyle magazine, 9 years, 45 issues, 25 000 copies/issue, 6 issues/year. 150 000 readers/issue.
Running a publishing company, A PR Department, a Communication agency in London delivering strategic communication advices to corporate brands on mix media (magazine, web, social media, radio, events...) and organizing festivals and events (+100 /year).
Les apéros network
LondonOmadame the feminine web magazine
I miss Paris festival
London french restaurant festival
Pop up boutique Azzaro London
Head & Founder of the Employer Branding marketing & studies Department.TMP Worldwide Advertising & Communications. Paris.Creating and running the Marketing Recruitment consultancy Department at TMP.
Market HR research/ Brand valuation
Advice in HR communication issues and corporate branding:
Brand image and reputation
Employee retention and morale
Brand and reputation management
Driving and briefing the Creative Department for HR campaign
Qualitative and quantitative studies
- Université De Nanterre, Paris
Université de NanterreDESS DE DROIT PRIVE
DESS Droit Privé - Social
- Univesité Panthéon Sorbonne, Paris
Univesité Panthéon SorbonneMaitrise en Droit Privé
Lawyer in social laws
With over 9 years of experience in PR, Corporate communication, event organizer and Publisher, I have represented a number of corporate and brands including, but not limited to TV5, Decathlon, Eden park, Vente-Privée, Accor, CIC, CityJet, Air France, Renault, Citroen, café Coton, Zadig et Voltaire, EMI, La Redoute, EDF, Nestlé, Bongrain, Evian, Pernod Ricard UK, AFER, Hertz, Azzaro...delivering expertise in communication for French brands on the UK market.
Throughout my career I have demonstrated an exceptional facility for meeting my clients objectives and demands. As an entrepreneur in London I have experience managing a company and a team of 10 people, developing strategic alliances with opinion media leaders, identifying as well as writing magazines, proposal, strategic plans, pitching media, delivering advices on mix-media ( radio, social media, publishing, web campaign, social media, event...), creating an Insight PR and Event Department.
SpecialtiesExpert in brand building and positioning, social media strategy and execution, client relationship management. Public Relation. Event organizer. Employer branding. Reputation management.