Caroline Sivilia

Caroline Sivilia

CEO and Founder, London Macadam Ltd
 

Previous: London Macadam Ltd, TMP Worldwide Advertising & Communications. Paris.

 

Previous: ISG, Université De Nanterre, Univesité Panthéon Sorbonne

 

    Summary

    With over 9 years of experience in PR, Corporate communication, event organizer and Publisher, I have represented a number of corporate and brands including, but not limited to TV5, Decathlon, Eden park, Vente-Privée, Accor, CIC, CityJet, Air France, Renault, Citroen, café Coton, Zadig et Voltaire, EMI, La Redoute, EDF, Nestlé, Bongrain, Evian, Pernod Ricard UK, AFER, Hertz, Azzaro...delivering expertise in communication for French brands on the UK market. Throughout my career I have demonstrated an exceptional facility for meeting my clients objectives and demands. As an entrepreneur in London I have experience managing a company and a team of 10 people, developing strategic alliances with opinion media leaders, identifying as well as writing magazines, proposal, strategic plans, pitching media, delivering advices on mix-media ( radio, social media, publishing, web campaign, social media, event...), creating an Insight PR and Event Department. SpecialtiesExpert in brand building and positioning, social media strategy and execution, client relationship management. Public Relation. Event organizer. Employer branding. Reputation management.

Experiences

 

CEO and Founder

At London Macadam Ltd

From 2002 to 2011
CEO and Founder Edit London Macadam Média group Marketing and Advertising industry November 2002 – Present (8 years 7 months) London Macadam magazine, French Londoners Number 1 lifestyle magazine, 9 years, 45 issues, 25 000 copies/issue, 6 issues/year. 150 000 readers/issue. Running a...
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ISG, Paris

International Executive MBA, International marketing & Management , ISG

From 2002 to 2003
 

Head & Founder of the Employer Branding marketing & studies Department.

At TMP Worldwide Advertising & Communications. Paris.

From 1999 to 2001
Creating and running the Marketing Recruitment consultancy Department at TMP. Market HR research/ Brand valuation Advice in HR communication issues and corporate branding: Corporate culture Brand image and reputation Employee retention and morale Brand and reputation management Driving and...
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Université De Nanterre, Paris

DESS DE DROIT PRIVE, Université de Nanterre

From 1995 to 1996
DESS Droit Privé - Social

Skills

 
  • Brand Building
  • Client Relationship management
  • Management
  • Média
  • Media strategy
  • Positioning
  • Relationship
  • Relationship management
  • Show all skills (11)

Centres d'intérêt

 
  • Involvement in René Cassin association in keeping his memory alive as part of René Cassin family.
  • Lived 18 years in Africa Cameroun
  • Meditating mindfully.
  • Painter
  • Playing the guitar. 10 years.
  • Senegal
  • Tchad
  • Vice-President of the ISG School in Londo