Caroline Sivilia

Caroline Sivilia

CEO and Founder, London Macadam Ltd

London, United Kingdom

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Her background

  • Today

    CEO and Founder

    London Macadam Ltd

    CEO and Founder Edit London Macadam Média group
    Marketing and Advertising industry

    November 2002 – Present (8 years 7 months)

    London Macadam magazine, French Londoners Number 1 lifestyle magazine, 9 years, 45 issues, 25 000 copies/issue, 6 issues/year. 150 000 readers/issue.

    Running a publishing company, A PR Department, a Communication agency in London delivering strategic communication advices to corporate brands on mix media (magazine, web, social media, radio, events...) and organizing festivals and events (+100 /year).

    Les apéros network
    LondonOmadame the feminine web magazine
    I miss Paris festival
    London french restaurant festival
    Pop up boutique Azzaro London
  • , Paris


    International Executive MBA, International marketing & Management
  • Today

    Head & Founder of the Employer Branding marketing & studies Department.

    TMP Worldwide Advertising & Communications. Paris.

    Creating and running the Marketing Recruitment consultancy Department at TMP.

    Market HR research/ Brand valuation
    Advice in HR communication issues and corporate branding:
    Corporate culture
    Brand image and reputation
    Employee retention and morale
    Brand and reputation management
    Driving and briefing the Creative Department for HR campaign
    Qualitative and quantitative studies
  • Université de Nanterre

    DESS Droit Privé - Social
  • Univesité Panthéon Sorbonne

    Maitrise en Droit Privé
    Lawyer in social laws

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Her skills

  • Brand Building
  • Social Media Strategy
  • Social Media
  • Relationship management
  • Relationship
  • Positioning
  • Media strategy
  • Média
  • Management
  • Client Relationship management
  • Strategy

Her hobbies

Painter Playing the guitar. 10 years. Meditating mindfully. Lived 18 years in Africa Cameroun Tchad Senegal Involvement in René Cassin association in keeping his memory alive as part of René Cassin family. Vice-President of the ISG School in Londo

About her

With over 9 years of experience in PR, Corporate communication, event organizer and Publisher, I have represented a number of corporate and brands including, but not limited to TV5, Decathlon, Eden park, Vente-Privée, Accor, CIC, CityJet, Air France, Renault, Citroen, café Coton, Zadig et Voltaire, EMI, La Redoute, EDF, Nestlé, Bongrain, Evian, Pernod Ricard UK, AFER, Hertz, Azzaro...delivering expertise in communication for French brands on the UK market.

Throughout my career I have demonstrated an exceptional facility for meeting my clients objectives and demands. As an entrepreneur in London I have experience managing a company and a team of 10 people, developing strategic alliances with opinion media leaders, identifying as well as writing magazines, proposal, strategic plans, pitching media, delivering advices on mix-media ( radio, social media, publishing, web campaign, social media, event...), creating an Insight PR and Event Department.

SpecialtiesExpert in brand building and positioning, social media strategy and execution, client relationship management. Public Relation. Event organizer. Employer branding. Reputation management.