Caroline Joly

As a Senior Marketing Executive, my current responsibilities include:

- Management of the email production process from end-to-end, from planning through brief and copywriting to reporting
- Creation of SEO optimized content and promotional material for outbound communication (including website, newsletter, search, online advertising…) to increase leads
- Follow-up on PPC campaigns
- Research and compile reports, including market research on key industry matters, summarizing marketing activity and results.

Skills: Strong exposure to online Marketing, ability to work in a fast paced environment, as well as self initiate work, detail-oriented.

In October 2010, I decided to live my dream : traveling for a couple of months in South East-Asia. I resigned from my position at Gimo ltd and traveled around Laos, Vietnam and Cambodia from October to December 24.
It was an amazing experience both humanly and personally and confirm my urge to work one day in the travel industry, in Europe or in this beautiful area.

Check out my blog : http://southeastlondon-asia.blogspot.com/

I am now back in London and I am looking for a new adventure. In the travel industry ideally. I have a strong knowledge of online marketing, experience in management, and a will to try out new things and so I am open to any other opportunities !

GIMO is a B2B company with well-established pan-European clients in the gambling industry. My main responsabilities included:

- Management of a team of 8 junior Product Managers
- Retention strategy for Casino, Poker, Betting and Bingo websites:
- Launch of new projects
- Planning of the emailing and promotional campaigns on a monthly basis
- Monitoring and analysis of their performances (monthly reports)
- Optimisation of the websites
- Brand awareness (via banners, blogs)
- Use of a content management system to update and create new HTML contents
- Coordination with the different departments (design, development, content, affiliation, customer service) to ensure promotions were well understood and carried out.

Skills: decision making, team management, analytical skills, deadlines management, strategic planning, excellent understanding of the online industry, ability to work under pressure, "can do" attitude, strong analytical skills

I started as a Customer Service Agent for the French market. I was dealing with customer requests and proceeded to checks on customer account in accordance with the Fraud policy.

After 6 months, I was promoted as a VIP Account Manager to contribute to the implementation and development of the VIP cell for the French market. I was monitoring and analysing the activity of my VIP portfolio (around 150 clients), in order to provide recommendations and optimise the current offers (retention, promotion and reactivation operations), in coordination with the Marketing department.

Skills: strong communication skills (oral and written), excellent customer vision, team spirit, adaptability and reactivity, proactivity.