Caroline Dupont

• Development of the White Label Development brand offering white label services to digital and marketing agencies
• Development of the White Label Development website
• Development and implementation of SEO/SEM campaigns (top ranking on Google and Yahoo within the first 2 weeks of the website’s launch)
• Development and implementation of Social Media campaigns
• Development of Online Advertising campaigns

- Implementation of print and online advertising campaign
- Guidelines enhancement and implementation
- Extranet management
- Agencies’ management
- Partnerships
- Websites content management

- Ad interim Head of Marketing & Communication
- Corporate re-branding
- International press relations
- Implementation of marketing and communication tools
- Implementation international advertising campaign
- Organisation, artistic direction and casting of photo shoots
- Events & sponsoring: Tour de France à la Voile (sail boat race), promotional road shows, trade fairs, charity balls, in Europe and Asia

- Implementation of the marketing & sales department in Mauritius
- Partnership with IT companies in target markets
- Training on momentohs® software: a specialist IT package for the hospitality industry
- Design tailored solutions in close collaboration with the services solution team

- Organisation of international conferences and trade fairs
- Development of communication & marketing strategy
- Establishment of networks with relevant associations in relevant countries
- Organisation of related, ancillary events
- Coordination and registration of international delegates including USA and African Union nations

• Body & Mind International Exhibition (February 2005, Cape Town, South Africa): Indian Ocean exhibition for the well-being industry
• Premier Conference & Expo of the Apparel and Textile Manufacturers & Exporters of Sub-Saharan Africa (March 2004, Johannesburg, South Africa): to promote Sub-Saharan African apparel and textile exports to the USA
• AGOA (African Growth Opportunity Act) Forum (February 2003, Mauritius): to promote trade and investment between the USA and Africa