Axel Rousseau
Brand Scientist - Senior Research Executive, Branding Science
Information is critical to savvy marketers.
As a brand scientist, I make sure we provide extremely valuable and actionable insights to enable marketers and brand managers to establish and sustain their brands.
For that, we combine traditional market research and psychology techniques to deliver fresh and innovative projects.
57 contacts- Work for the healthcare & pharmaceutical industries
- Draft proposals / Define research methodologies & samples
- Create questionnaires & discussion guides
- Moderate interviews
- Analysis of quantitative and qualitative data
- Presentation of insights & recommendations
- Project management
- Implementation of the company blog & business intelligence
- Introduction to NLP
- Moderation of forums on the community of 290,000+ members
- Write articles about marketing education in France
2008 - 2009- Designed quantitative research materials (survey questionnaires, table specification documents...)
- Managed advertising research projects for brands such as Head & Shoulders or Bold
- Participated to advertising tracking projects for RBS/Natwest and Purina
- Contributed to the initial stages of development of the internal Wiki
2007 - 2007Internship in Paris office (France)
- Carry out marketing surveys, which includes :
*Defining the sample plan
*Drafting questioners
*Conducting telephone and personal interviews
*Analysing information
- Translate US entrepreneurs' articles to French
2006 - 2008- Assist the company managers at the Consumer Electronics Show in Las Vegas in January
- Canvass potential partners in the Baltic area
- Advice on website design
- Draft commercial documents
2006 - 2007Internship in Riga office (Latvia) :
- Set up 2006/2007 marketing plan
- Liaise with bank partners
- Advise customers
- Bank account openings management
2006 - 2006Internship in Coventry (UK)
- Manage the company’s first website creation project
- Create the website content inline with marketing headlines
- Develop websites in compliance with W3C standards
- Liaise with tenants of rental properties
- Carry out day-to-day accountancy
2005 - 2005Internship in Southampton (UK)
- Set up the company’s European Ecological Directives Appliance Program
- Carry out the company’s first documentary research on high-end audio market conditions in the UK
- Create Marketing tools (Catalogue, Website, Professional price list…)
2004 - 2004Internship in Cergy-Pontoise (FR)
- Create a Microsoft Access Database
- Telephone canvass