Axel Baran
Senior EMEA Channel Marketing Program Manager, Avaya
Sir, Madame,
With about 15 years of experience in the telecom sector focusing on Unified Communications and contact centers, I bring a good understanding of the market and its technologies. My experiences are based on North American, South American and European markets through my various roles at Nortel Networks and Avaya.
In addition, I acquired a good understanding of different cultures based on my personal experience in living in several countries. My language skills combined with product marketing knowledge are key strengths in contributing to the growth and profitability of the company.
Please, feel free contact me for further details.
Sincerely
Axel Baran
47 contacts• Build integrated marketing programs utilising the full marketing mix localised to meet the needs of Field Marketing and Channel Marketing programs
• Utilise Avaya and 3rd Party data sources to drive effective targeting of programs and ensure greatest opportunity areas are identified and acted upon
• Build, in conjunction with broader Marketing team, clear value propositions, messaging and calls to action to drive programs
• Work with and manage selected 3rd party agencies to build marketing assets and collateral to support programs.
• Define and agree effective contact strategies to maximize program effectiveness in close cooperation with Field Marketing Team
• Ensure consistency of branding and messaging according to Corporate guidelines and strategies including the creation of co-branded materials to support joint activity with Partners
• Set up and lead virtual teams to facilitate program creation and execution
• Manage projects to time and budget providing regular reporting on deployment and success
• Meet agreed ROI targets and manage mix of tactics to deliver against target
2009 - 2010• Responsible for the development of EMEA channels marketing programs
• Planning and developing distributors, reseller, and end user packages to support country execution
• Manage program budget and external agencies to create appropriate materials
• Work cross functionality across departments to ensure proper content support to the programs
• Anticipate and identify future business needs and recommends solutions to create future programs
2007 - 2009• Developed key messages and content to support positioning of the portfolio in an EMEA context
• Served as product champion for contact center solutions supporting field and partners,
• Supported product introduction and launch activities into the market with appropriate sales activities
• Defined product promotion and packaging programs to support portfolio sales objectives
• Provided relevant sales enablement tools to marketing, sales and pre-sales team such as whitepapers, demos, case studies, collaterals, campaign toolkits, analysts reports, Industry awards and presentations
2005 - 2007• Responsible for coordinating marketing activities between headquarters and EMEA countries to satisfy local market needs providing a consolidated view of EMEA campaign implementation
• Generated content for Avaya Portals, Business Partner Portal, and promotional programs
• Served as the primary liaison between Global and EMEA teams to coordinate launch activities
• Supported Product Management to ensure all marketing deliverables are ready for market launch
2000 - 2005• Responsible to develop go-to-market strategies to help drive revenue with key partners
• Provided support to channels sales and pre-sales teams for rapid responses to customer inquiries
• Engaged with channels and customers to achieve revenue objectives
• Promoted Call Centers solutions at tradeshows such SECA (France), IFAES (Spain), and IFE (Portugal)
• Interviewed with industry magazines such as Contact Center (Spain), Call Center Magazine (Portugal)
1999 - 2000• Coordinated Interactive Voice Response (IVR) portfolio introduction to Latin American market
• Developed business strategies with partner channels to successfully reach IVR sales targets
• Supported local country teams at Call Center trade shows in Chile, Argentina, Brazil and Mexico
• Proactively assessed market needs to influence the development of new features for the IVR solutions
1996 - 1999• Responsible for the product life cycle of CTI applications (Meridian Link and TAPI Server)
