Antoine MANSUY

Through business development and consistent branding, made this high potential cocktail bar profitable again:

*Profitability rise from -2.9% (S2/08) to +16% (S2/09)
*Revenues up by more than 40% (Y08-Y09)
*Gross margin on sales up from 58% (Y08) to 74% (Y09)

All this achieved with the simplest management tools:
Better sourcing of raw materials, targeted communication, consistency of message, consistency in quality, outstanding customer services via highly trained and motivated team (training, higher wages, responsabilities, etc

Talent Manager at Text Appeal is all about:
- Gathering some talented Copywriters/Strategic Planners from all around the world.
- growing and managing the network of 800+ Talents of Text Appeal.

I spend my day in speaking with creative people and trend spotters in literally all the countries of the world. Quite interesting indeed ;)

Ad agency based in Paris, SAPHIR is specialised in alternative Marketing.

Media planning of the projects

In charge of all the marketing researches prior to the creation of the ads, then taking part in the first creative part.