Anais De Bourayne
Strategy & Marketing Manager, AREVA T&D
Experienced and effective leader of creative teams and corporate marketing & communications departments.
A “solutions” provider, driven by delivery of proven value.
Graduate of international business, able to analyse, interpret and communicate data.
Over 4 years’ exposure to projects within leading global businesses.
79 contacts2009 - 2010- Improve services for corporate customers - demonstrate Strategy & Marketing value-add
- Drive knowledge management and sharing through collaborative database
- Promote marketing transversal tools (SMILE, MIND, Market Assessment, etc …) through interviews & polls and communication actions
- Boost internal collaboration among different marketing communities in creating/developing collateral (marketing who’s who & intranets)
- Create and publish marketing newsletter: 5000 contacts
- Communicate marketing wins, deliverables and battlefields to corporate customers (salesforce, R&D, Strategy)
- Organize marketing corporate events
2008 - 2009- Increase awareness and understanding of the company’s activities among international media
- Drive media relations strategy: creation of compelling pitches, press releases, press materials
- Target and secure business and trade media coverage for key regions worldwide
- Liaise with Regional Communications Managers for media events linked to major international exhibitions
- Create monthly press review
- Ensure collaboration and clear communication channels with AREVA Corporate Press Relations and DIM teams
2006 - 2008- Support corporate events: 60-500 participants, up to 1M€ budget
- Create and organise participation in major international exhibitions
- Identify, choose, brief & coordinate with suppliers & budget follow-up
- Provide systematic post-event analysis, feedback and information to relevant corporate clients.