Alisa Gusakova

Management consulting projects for media, pharmaceutical and automotive industry in UK, Italy, Germany, France

- Developed business modules and strategies to launch new products and services and formulated recommendations and go-to-market strategy

- Elaborate pricing policy and distribution strategies to optimise revenue

- Planned marketing strategies in different channels, planned marketing campaigns

Skills gained: management of an international team, strategic thinking, client’s relations, problem solving and decision making, multilingual approach, time management

Consultancy project as a part of ESCP-EAP curriculum

Associated Press, UK / Marketing and Sales department
- Analysed German and Russian newspaper markets

Consultancy project as a part of ESCP-EAP curriculum / HR Department
-Analyzed the current personnel training system
-Invented of e-learning system

- Developed long-term marketing strategies in line with global sales
for national and international markets
- Elaborated and calculated marketing budgets
- Planned and managed marketing campaigns and promotion events in Russia, Belgium, Germany, Austria and USA
- Recruited personnel, job training (Sales Department)

Main projects Cinzano and Russian Standard brands
-Planned and calculated marketing budget for the local market budgets,
-Organized promotional events
-Strategically planned and managed promotion events
-Recruited and instructed promotional personnel

-Consult US companies entering the Russian market on low, financial aspects
-Organized exhibitions in Saint Petersburg to support US FMCG companies
-Conducted research on the Russian market and competitors’ surveys

-Analyzed national marketing campaigns and annual financial statements
-Directly participated in the development and implementation of revenue enhancing strategies for customer retention and acquisition