Ali Kashani

RESPONSIBILITIES:
In charge of developing AXE New Fragrances mix (product + advertising), one of biggest innovation projects in Unilever: launched yearly in +/-80 countries, TO >100M€ per year.

MAJOR ACHIEVEMENTS:
. Developed from AtoZ 'Axe Excite' (launch jan 2011), that is on track to become Axe biggest historic launch in 25yrs. See campaign on http://www.youtube.com/watch?v=WRnBHHcdHJQ
. Active role in redefining/optimizing New Fragrances strategy and ways of working