Alain Roussel

COO / Busines Manager - Sales & Marketing EMEA
Products covered: Debt & Equity
Head of Strategy and Business Development across all asset classes and EMEA region

# 2006 to 2008 - COO / Business Strategist - Sales & Marketing EMEA
Head of Strategy and Business Development
Share of wallet analysis (regions and products)
Business covered: Debt (Credit, Rates and FX) and Retail Structured Products

# 2004 to 2006 - Credit Derivatives Manager
- Global responsibility for the e-Trading agenda in order to improve the STP rate for OTC trades (including, defining internal strategy, liaising with vendors, marketing platforms to clients, client onboarding, client servicing)
- Managed the Credit Derivatives MO, including Market Risk, P&L, Trade and Sales Support teams (~80 people)
- Reengineered the end to end booking process flow for ASW, CSO, CDS and Bonds
- Coordinated the implementation of a new front to back integrated software system (Project cost: $100mm)
- Other projects included: eTrading initiatives (Tradeweb, MarkAxess, Bloomberg, Tzero, Swapswire, AffirmXpress), tear-up initiatives (Trioptima, eClerx), Novation protocol, Prime brokerage, Execution brokerage, Linked trades, Collateral process, DTCC on boarding program, DTCC Trade Warehouse, Cost per trade analysis

Principal consultant – Strategy (Financial Markets)

# Strategy
- Advised on the European implementation of an American hedge fund
- Reorganised the Equity desk of a French broker
- Advised on the implementation of a European stock-exchange for SMEs
- Conducted general research on the impacts of Basel 2, the McDonough ratio and operational risk management in banking and financial institutions

Founder and Business Development Manager

# Strategic Business Development
- Contributed to the business plan in order to lead financial negotiations with Venture Capitalists (Raised €1 million)
- Redefined corporate strategy in order to maximise potential revenue streams
- Undertook competitive and market research analysis to build a unique offering
- Identified and negotiated with partners, concluding in signing of several major deals within the Telecom, Media and Financial sectors (Partners include Orange, Bloomberg, LaTribune, etc)

Senior consultant – Strategy/Process (Financial Markets)

Selected projects include :

# M&A deals
- Accenture Venture, London (Fund of 100millions$)
- Conducted operational due diligences on selected firms in the context of strategic investments
- Undertook business plan analysis, competitive and market research analysis
- Undertook functional, organisational and operational analysis
- Targeted firms included technology, telecom and new media firms
- London Stock Exchange / Deutsche Börse, London / Frankfurt
- Member of the Alliance Strategy Team involved in the co-operation agreement
- Undertook functional and operational review of all their processes
- Identified and analysed potential synergies between both Exchanges
- Advised on the implementation of a Central Counterparty (CCP) for the UK market in partnership with the London Clearing House (LCH) and CREST


# Post M&A deals
- Insurance Company, London (Process Reengineering / Change Management)
- Designed a common management reporting process for the firm’s recent acquisitions
- Reorganised the corporate (finance and accounting) structure with a view to rationalising headcount
- Achievement : headcount reduction : 200 people, savings : £8million
- London Stock Exchange / Investment Banks, London (Project Management)
- Assisted management in defining the scope of projects by preparing a budget and defining business requirements
- Defined desired outcomes and milestones to manage client expectations in terms of deadlines, scope and budget
- Managed a group of several analysts and contractors in following up phases of a development project such as Conceptual Design, Functional Design and Technical Design

- Conducted acquisition and year-end audits in subsidiaries of major French companies. Major clients included Louis Dreyfus (commodities trading) and Havas group (media)