Adil Lakhdar ghazal

Account Management of Strategic accounts.
Project management and online Healthcare surveys from the budget evaluation to the delivery of the data for anaylisis.

• Hired by e-Rewards as the first Project Manager in Europe and served all clients outside the USA from January 2007 to April 2008. During this period had responsibility for setting up a strong operations and client services department in the UK office and managed to deliver the equivalent of 1 million Dollars worth projects total value.
• Responsible for directly interacting with market research clients (accounts: TNS, Ipsos, GFK, Bain & Co., Hall and Partners…) to understand their needs, determine project requirements, create project specification packages and set up project schedules and deliverables. Also responsible for setting up projects with outside vendors for third party sampling (such as Research Now, Toluna, MoWeb, IncightCN, SMIS and others) for International Market Research Studies
• Daily activities include managing projects, planning and executing all online research related projects including identifying requirements, raising resources and delivering to a timely plan. Also liaising with staff and stakeholders at all levels including training and motivating new staff. Closely involved in the development processes and testing of the online surveys.
• Creating an effective sampling plan which includes budgeting of the honorarium, outsourced costs and measuring P/L, pre and post sale support for e-Rewards’ premier clients, responsible for all procedures related to booking the survey hosting orders, working with email and segmentation operations to schedule creative, targeting and sending email invitations, ensuring that surveys are delivering properly to minimize future issues (under deliveries, unscheduled lines, targeting conflicts, priority issues, etc.), Acting as the main client services contact on all issues including order maintenance, specs, scheduling and troubleshooting and working with programmers to set up and design the online questionnaire.
• Consistently monitoring the quality and the progress of market research studies by tracking each method of online recruitment by specialty and sub quota.
• Effectively managing business, consumer, physician and international projects.
• Project types managed include investible assets, medical, luxury goods, Automobile, travels, IT, banking, FMCG, and Energy studies.
• In 2009(Senior Project Manager/ Operations Manager), e-Rewards opened an office in Paris where I trained new hires in the sales team on the operations process.
• In 2009, started initiating the operations in the Paris office, working closely with French sales to educate new clients and present case studies to ensure the understanding of the benefits of online research in order to break new accounts and integrate this new market.

Marketing plan for “ukautoclub”
The implementation of the business strategy for the website (Analysis, actions and measurement of the effectiveness)
Control the effectiveness of the web site using the Emetrics

Market survey of the uses, habits and the capital brand “Heineken and Amstel” (franchised brand names).
Strengths Weaknesses Opportunities and Threats analysis of the company.
+ Analyse of distribution channels such as bars, discotheques, shops and supermarkets.
+ Set goals for market share and growth.
Recommended changes regarding the Heineken size and packaging
+ Proposed new local product “special” development for the women’s market (Special Light).
+ Developed plans in relation to advertising, sales promotion, public relations, personal selling and sales management.

+ Sold advertising space to different enterprises. Found the most important client portfolio for the company.
+ Made the media planning of the store “SMALTO” (Italian fashion store).The implementation resulted on a 10% growth in sales.
+ Advised Small and Medium Companies for their communication strategy.
Developed marketing Business to Business skills.